Local Sake & Wine
Usui Shoten
Established in 1906, their brand Hakuba Nishiki is affiliated with Hakuba’s three famous mountains. Using Omachi rice and the cool, clear water from the Northern Alps, this brewery has sought to make a local Omachi sake that is not too sweet and not too dry, one that people will never tire of drinking.
Address | 2512-1 Omachi |
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Tel & Fax | 0261-22-0007, 0261-23-2070 |
Hours | 8:00–17:00 |
Closed on | Sundays |
Parking | Use a municipal parking lot or Pocket Park Parking Lot |
Website | https://www.hakubanishiki.co.jp/ (Japanese) |
Ichinoya
A well-established brewery that was founded in 1865. Housing and storehouses remain from the Meiji period. The namako walls along the road and ridges that jut out between the houses (for fire prevention) convey what that time period was like.
Address | 2527-I Omachi |
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Tel & Fax | 0261-22-0010, 0261-22-0006 |
Hours | 8:00–17:00 |
Closed on | Sundays |
Access | Hondori Street in front of Shinano Omachi Station |
Parking | Use a municipal parking lot or Pocket Park Parking Lot |
Website | https://www.ichinoya-kk.com/ (Japanese) |
Hokuan Brewery
Established in 1923, this brewer offers a faintly sweet flavor that lets the natural taste of the rice shine through. The same small size it has always been, the brewery is able to pay attention to detail and carefully make its Japanese sake. Its Kurazukuri Amazake won an award from the Nagano Prefecture Governor in the first Prefecture Award Ceremony for Amazake. It also won the Grand Prize at the National Fermented Foods Summit in Nagano.
Address | 2340-1 Omachi |
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Tel & Fax | 0261-22-0214, 0261-23-4834 |
Hours | 8:00–17:00 |
Closed on | Weekends and holidays |
Parking | Use a municipal parking lot or Pocket Park Parking Lot |
Website | https://hokuan.co.jp/ (Japanese) |
Local Cuisine & Foods
Iizura Tokusankan (Specialty Goods Shop)
Local products conceived in Omachi and raised in the natural setting of the Northern Alps. Unique goods of superior quality are just waiting to be picked out by you. Here, you will encounter the wonderful flavors and fun of Omachi.(The word “Iizura” is a local phrase meaning “Isn’t that great”.)
Hours | 9:30–19:00 |
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Closed on | Wednesdays (Open 7 days a week from May thru October) |
Credit Cards | Accepted |
Access | By train: 5-minute walk from Shinano Omachi Station / By car: 30 minutes from Azumino Interchange |
Parking | Available |
Website | http://www.alps.or.jp/iizura/ (Japanese) |
Alps Roman-kan
Alps Roman-kan is located right next to JR Shinano Omachi Station, at the mouth of the Kurobe Dam. This souvenir shop is run directly by the Raicho no Sato confectioner, Tanakaya. Warm up with some hot tea and try tasting some products. Pop in while you are waiting for your train or bus.
Address | 1577 Omachi |
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Tel & Fax | 0261-23-7808 |
Hours | Apr to Oct: 8:00–18:00 Nov to Mar: 8:30–18:00 New Year’s holidays: 9:00–17:00 |
Closed on | Open year-round (some irregular closings) |
Main Merchandise | Nagano souvenirs and Omapyon merchandise |
Credit Cards | Not accepted |
Access | By train: Next to Shinano Omachi Station |
Parking | Use a municipal parking lot |
Website | https://harma.sslspace.jp/www.raicyonosato.jp/romankan.htmliizura/ (Japanese) |
Roadside Station Poka-Poka Land Miasa
They offer a variety of Nagano souvenirs made with local ingredients such as edible mountain plants.
Address | 16784 Miasa |
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Tel & Fax | 0261-29-2030 |
Hours | 6:00–21:00 |
Closed on | Irregularly |
Main Merchandise | Nagano Souvenirs & Local Miasa Specialties |
Credit Cards | Accepted |
Parking | Available |
Website | http://miasa-pokapokaland.com/ (Japanese) |
Asanoyakata
Oyaki dumplings made with 100% local buckwheat flour and delicious Shingyo Highland water. They sell out fast!
Address | 14004 Miasa Shingyo |
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Tel & Fax | 0261-23-1738 |
Hours | 11:00–17:00 |
Closed on | Thursdays, Around New Year’s Day |
Main Merchandise | Oyaki dumplings |
Credit Cards | Not accepted |
Access | By car: 15-min drive from Shinano Omachi Station |
Parking | 15 cars |
Website | http://singyou14765.web.fc2.com/profile2.html (Japanese) |
Asukaso
Offers Yasaka’s traditional ash-baked oyaki dumplings, specialty products from the Yasaka area, and Nagano souvenirs
Address | 1160 Yasaka |
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Tel & Fax | 0261-26-2301 |
Hours | 11:00–14:30 17:30–20:30 |
Closed on | Open year-round |
Main Merchandise | Oyaki dumpling |
Credit Cards | VISA/MASTER accepted |
Access | By car: 20-min drive from Shinano Omachi Station |
Parking | 70 cars |
Website | http://www.asukasou.net/specialproduct/oyaki.html (Japanese) |
Yamazato
Steamed in a bamboo basket, these oyaki dumplings are soft and plump. Sweet red bean paste, Nozawana pickles, dried white radish, vegetable, pumpkin, eggplant, sweet potato and cheese, apple and cheese, and limited edition (seasonal flavors)
Address | 2959-3 Asahimachi |
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Tel & Fax | 080-5827-4817 |
Hours | 9:00 – around 15:00 |
Closed on | Irregularly |
Main Merchandise | Oyaki dumplings |
Credit Cards | Not accepted |
Access | By train: 10-min walk from Shinano Omachi Station |
Parking | 6 cars |
Confectionery
Ryudaya Maruki Confectioners
Established in 1916, the shop’s confections are made from the heart, using high-quality ingredients with no additives.
Address | 3312 Omachi |
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Tel & Fax | 0261-22-0473 |
Hours | 9:00–18:00 |
Closed on | Sundays |
Main Merchandise | Sweet rice dumplings, buckwheat manju (steamed buns) |
Credit Cards | Not accepted |
Access | Hondori Street in front of Shinano Omachi Station |
Parking | Not available |
Kikuryu
Established in 1904, the shop offers seasonal sweets that retain their traditional tastes and are made from the heart.
Address | 3317 Omachi |
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Tel & Fax | 0261-22-0183 |
Hours | 8:30–18:30 (Sun: 9:00–12:00) |
Closed on | Irregularly |
Main Merchandise | Japanese confections, seasonal sweets, whipped cream dorayaki |
Credit Cards | Not accepted |
Access | Hondori Street in front of Shinano Omachi Station |
Parking | 1 car |
Website | http://www.kikuryu.co.jp/index.html (Japanese) |
Shibata Confectioners
Established in 1907, here you can try ’s traditional Japanese confections.
Address | 4084-8 Omachi |
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Tel & Fax | 0261-22-0474 |
Hours | 9:00–18:30 |
Closed on | Sundays |
Main Merchandise | Japanese confections, steamed runner bean jelly (yokan) |
Credit Cards | Not accepted |
Access | Hondori Street in front of Shinano Omachi Station |
Parking | Not available |
Website | http://www15.plala.or.jp/okasi-shibata/index.html (Japanese) |
Ryudaya Cafe and Cakes
See the Places to Eat page for details.
Fujicho Confectioners
Taking great care with the ingredients, the shop offers a variety of sweets, from Western to Japanese confections. Kept mildly sweet, the confections are great for people of all ages.
Address | 2227-1 Omachi |
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Tel & Fax | 0261-22-0186 |
Hours | Mon-Sat: 8:15–19:00 Sun: 9:00–17:00 |
Closed on | Irregularly |
Main Merchandise | Japanese confections, Western confections, and dense milk pudding |
Credit Cards | Not accepted |
Access | Hondori Street in front of Shinano Omachi Station |
Parking | 2 cars |
Bounty from the Mountains, Fields, and Water
Kita Yamato Orchard
Homemade jams made with blueberries, rhubarb, and other fruits grown organically without pesticides on a family farm. Low sugar and containing few additives, their jams are fresh and full of actual fruit pieces.
Address | 11639 Taira |
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Tel & Fax | 0261-22-0625 |
Hours | 9:00–18:00 (Oct to Mar: until 17:00) |
Closed on | Irregular (open every day Jul. and Aug.) |
Main Merchandise | Jams made with local ingredients |
Credit Cards | Not accepted |
Parking | Available |
Minemura Orchards
Grown with water from the Northern Japan Alps and crisp, clean air, these apples are a step above. Bursting with sweetness when ripe, they are delicious. Have your fill of the orchard’s apples. * Contact them for details about picking.
Address | 5895-1 Omachi |
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Tel & Fax | 0261-22-3454 |
Main Merchandise | Purchase/Pick Apples |
Credit Cards | Not accepted |
Parking | Available |
Website | http://minemura4.wixsite.com/minemuranouen (Japanese) |
Kurashina Mill
Independently operated, Kurashina Mill has been stone-milling flour since its founding (1890). Its buckwheat flour is made with domestic buckwheat, including local crops, and the flavor, aroma, and ease with which it can be rolled out surpasses other flours.
Address | 2248 Omachi |
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Tel & Fax | 0261-22-0227 |
Hours | 10:00–17:30 |
Closed on | Sun, holidays (other temporary closures) |
Main Merchandise | Buckwheat flour |
Credit Cards | Not accepted |
Access | By train: 15-minute walk from Shinano Omachi Station |
Parking | Available |
Website | http://www.sobakoya.com/contact/index.html (Japanese) |
Yokokawa Miso & Liquor Shop
A 200-year-old miso brewery that sells fermented miso. The miso is the result of ’s climate and natural environment and is made in cedar barrels. They also carry sake from and other parts of the prefecture.
Address | 4136 Omachi-Kokonokamachi |
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Tel & Fax | 0261-22-0133 |
Hours | 8:30–20:30 |
Closed on | Wednesdays |
Main Merchandise | Sake, Wine, and Shinshu Miso |
Access | Hondori Street in front of Shinano Omachi Station |
Parking | Available |
Website | http://www.yokokawasyoten.jp/ (Japanese) |
Farmers’ Markets
JA Daihoku Farmers’ Market Ekko no Sato
There is a wide variety of products manufactured from local vegetables and other local ingredients. A Family Mart and a soba noodle shop, Ofukuro Soba, are attached.
Address | 6367-26 Tokiwa(Sunuma, along the Northern Alps Panorama Road) |
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Tel & Fax | 0261-85-2289 |
Hours | 9:00–17:00 |
Closed on | Dec. 31 to Jan. 4 |
Main Merchandise | Rice-flour udon made with 100% brand rice flour. Oranges and tea from Shimizu and products from the Northern Japan Alps mountain range |
Credit Cards | Not accepted |
Access | Sunuma, along the Northern Alps Panorama Road |
Parking | Available |
Website | https://life.ja-group.jp/farm/market/detail?id=1561 (Japanese) |
JA Daihoku Yashiro Farmers’ Market
Purple manju, daifuku (mochi), and rice crackers, from the local mothers at Tanpopo Studio, are popular.
* Ordering in advance is recommended
Address | 1757 Yashiro Miyamoto(Miyamoto, along R51) |
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Tel & Fax | 0261-62-8890 |
Hours | 9:00–17:00 |
Closed on | Late Dec. to Mar. (date not fixed) / Open every day during the open season. |
Main Merchandise | Freeze-dried mochi, handmade Japanese sweets, tomatoes, wasabi flowers |
Credit Cards | Not accepted |
Access | Miyamoto, along R51 |
Parking | Available |
Website | http://kitaalps-sanroku.jp/outlet/ohmachi/1.html (Japanese) |
JA Daihoku Branch Magokoro Market
A shop loved by the locals. Holds sales every season. Has soup sampling for Thanksgiving on November 23.
Address | 4725-1 Omachi (Tokamachi, along R147) |
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Tel & Fax | 0261-23-2630 |
Hours | May 1 – Oct. 31 8:30–17:00 Nov. 1 – Dec. 28 9:00–16:00 |
Closed on | Dec. 29 to Apr. 30 / Open every day during the open season. |
Main Merchandise | Rice, glutinous rice, vegetable seedlings, apples, Japanese rhinoceros beetles for breeding |
Credit Cards | Not accepted |
Access | Tokamachi, along R147 |
Parking | Available |
Website | http://kitaalps-sanroku.jp/outlet/ohmachi/9.html (Japanese) |
Renge Ohashi Bridge Farmers’ Market
A small but significant farmers’ market in the vicinity of the bridge. You won’t be able to get enough of the cheap and somewhat rare product lineup!
Address | 5445 Tokiwa Izumihotokezaki |
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Tel & Fax | 0261-23-4151 |
Hours | Jun. 1 to Nov. 23 9:00–17:00 Nov. 24 to Nov. 30 10:00–14:00 |
Closed on | Dec. 1 to May 31 / Open every day during the open season. |
Main Merchandise | Freeze-dried mochi made with sugar, seasonal fruits, herbs, matsutake mushrooms |
Website | http://kitaalps-sanroku.jp/outlet/ohmachi/4.html (Japanese) |
Takasegawa Farmers’ Market
A shop that also serves as a souvenir shop and has a good view of Mt. Rengedake. The attached soba noodles shop Takasegawa is a treasure with its 100% home-grown buckwheat.
Address | 180-2 Taira(Noguchi, Renge Ohashi Kita) |
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Tel & Fax | 0261-23-3038 |
Hours | Apr. to Dec. 8:00–17:00 Jan. to Mar. 9:00–16:00 |
Closed on | First few days of the new year |
Main Merchandise | Buckwheat flour Alps no Mai, specially grown rice Ryosen no Kaze, Omapyon merchandise, Asukaso’s (Yasuka) ash-grilled oyaki dumplings, Northern Japan Alps Ranch’s (Hotaka) handmade ice cream |
Credit Cards | Not accepted |
Access | Noguchi, Renge Ohashi Kita |
Parking | Available |
Website | https://www.sobadokoro-takasegawa.yoikome.com/blank-3 (Japanese) |
JA Daihoku A-COOP Tokiwa
Nagano Prefecture’s A-COOP, specializing in local, prefectural, and national agricultural and livestock products
Address | 3570-4 Tokiwa |
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Tel & Fax | 0261-23-6160 |
Hours | 9:00–18:00 |
Closed on | Sundays |
Main Merchandise | Local, prefectural, and national agricultural and livestock products |
Website | http://www.ja-daihoku.iijan.or.jp/facility/2015/05/post-39.php (Japanese) |
Handcrafts
Shinshu Matsusaki Japanese Paper
Offers original goods that incorporate tradition while meeting modern day needs. Take home a memento of your trip in the form of Japanese paper that incorporates fallen leaves and other vegetation, stationery, envelopes, lampshades, or other items.
Address | 6562 Yashiro |
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Tel & Fax | 0261-22-0579 |
Hours | 9:00–17:00 |
Closed on | Irregularly |
Credit Cards | Not accepted |
Parking | Available |
Website | https://www.shinshu-matsusakiwashi.com/ (Japanese) |
Mokusho Azumino Wood Carving
Sells works by the fine artist Sadao Takahashi (a recipient of the 2018 Prime Minister’s Award) as well as dainty plants and rustic mountain sculptures
Address | 2230 Omachi |
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Tel & Fax | 0261-22-0926 |
Hours | 9:00–17:00 |
Closed on | Irregularly |
Credit Cards | Not accepted |
Parking | ParkingUse the Pocket Park Parking Lot |
Website | https://www.facebook.com/sadao.takahashi.9216 (Japanese) |
Supermarkets & Convenience Store
Delicia
A 5-minute walk from Shinano Omachi Station, this large supermarket offers local vegetables, fruit, liquor, and more.
Address | 3500-7 Omachi |
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Tel & Fax | 0261-85-4388 |
Hours | 9:00–23:00 |
Closed on | Open year-round (irregular closings) |
Main Merchandise | Large supermarket offering local vegetables, fruit, liquor, and more |
Credit Cards | Accepted |
Access | By train: 5-minute walk from Shinano Omachi Station |
Parking | Use the Frespo Parking Lot |
Website | https://www.delicia-web.co.jp/shop/デリシア%E3%80%80大町店 (Japanese) |
The Big
AEON Group’s discount supermarket. The large-scale supermarket sells local vegetables, fruits, and alcoholic beverages.
Address | 2978-1 Omachi |
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Tel & Fax | 0261-22-4111 |
Hours | 7:00–21:00 |
Closed on | Open year-round (irregular closings) |
Main Merchandise | Large supermarket offering local vegetables, fruit, liquor, and more |
Credit Cards | Accepted |
Access | By train: 15-minute walk from Shinano Omachi Station |
Parking | Available |
Website | https://www.aeon.com/store/ザ・ビッグ/ザ・ビッグ信濃大町店 (Japanese) |
Lawson Lake Kizaki Shop
The closest convenience store to Lake Kizaki. They even offer local sake.
Address | 10353-2 Taira |
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Tel & Fax | 0261-22-3110 |
Hours | Open 24 hours |
Closed on | Open year-round |
Main Merchandise | Convenience store |
Credit Cards | E-money |
Parking | 10 cars |
Website | https://www.e-map.ne.jp/p/lawson/dtl/016975/ (Japanese) |